Case Studies

Design that delivers
measurable impact.

Explore how our human-centered design approach transforms complex challenges into elegant solutions that drive real business results.

01 Fashion & Apparel

E-Commerce Platform Redesign

Luxe Retail Group

The Challenge

Legacy e-commerce platform with 68% cart abandonment rate and poor mobile experience. Users struggled with complex checkout flow and inconsistent product pages.

Our Solution

Complete UX overhaul focusing on streamlined navigation, simplified checkout process, and mobile-first responsive design. Implemented progressive disclosure and contextual help throughout the journey.

Duration: 4 months
Team: 3 designers, 2 researchers
Before
Before redesign - E-Commerce Platform Redesign
After
After redesign - E-Commerce Platform Redesign

Conversion Rate

4.2% +133%

from 1.8%

Cart Abandonment

34% -50%

from 68%

Mobile Revenue

£280K/mo +133%

from £120K/mo

Avg. Order Value

£89 +33%

from £67

Conversion Rate

+133%

Post-redesign
02 B2B Software

SaaS Analytics Dashboard

DataFlow Insights

The Challenge

Complex analytics dashboard with steep learning curve. Users reported difficulty finding key metrics and creating custom reports. Support tickets increased 40% quarter-over-quarter.

Our Solution

Redesigned information architecture with role-based dashboards, contextual tooltips, and guided workflows. Implemented smart defaults and progressive complexity for power users.

Duration: 6 months
Team: 4 designers, 3 researchers, 1 UX writer
Before
Before redesign - SaaS Analytics Dashboard
After
After redesign - SaaS Analytics Dashboard

Task Completion

94% +52%

from 62%

Support Tickets

120/mo -65%

from 340/mo

Time on Task

3.1 min -62%

from 8.2 min

User Satisfaction

4.6/5 +44%

from 3.2/5

Task Completion Rate

+52%

Post-redesign
03 Health & Wellness

Fitness Mobile App

ActiveLife Pro

The Challenge

Fitness tracking app with low engagement and high churn. Users found the interface cluttered and struggled to log workouts quickly. 30-day retention was only 23%.

Our Solution

Simplified core workflows with gesture-based interactions, quick-log features, and personalized onboarding. Redesigned visual hierarchy to surface key metrics and motivate continued use.

Duration: 5 months
Team: 3 designers, 2 researchers, 1 motion designer
Before
Before redesign - Fitness Mobile App
After
After redesign - Fitness Mobile App

30-Day Retention

58% +152%

from 23%

Daily Active Users

31K +158%

from 12K

Workout Completion

78% +73%

from 45%

App Store Rating

4.7★ +38%

from 3.4★

30-Day Retention Rate

+152%

Post-redesign
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